Privacy policy

Effective Date: July 13, 2026
Last Updated: July 13, 2026
Version: 1.0

1. Introduction

Welcome to UNBELABEL ("UNBELABEL", "we", "our", or "us").

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you access or use our website, create an account, browse products, place an order, subscribe to our communications, or otherwise interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

2. About UNBELABEL

UNBELABEL is a curated fashion and lifestyle platform that showcases products from selected partner brands. We carefully curate products to help customers discover quality fashion and lifestyle items.

Depending on the product, orders may be fulfilled directly by UNBELABEL or by one of our approved brand
partners.

3. Information We Collect

The information we collect depends on how you interact with our platform.

3.1 Information You Provide

When you use our services, we may collect:

• Full name
• Email address
• Mobile number
• Shipping address
• Billing address
• City, State, Postal Code, and Country
• Account credentials (stored securely in encrypted form where applicable)
• Wishlist and saved items
• Customer support communications
• Product reviews or feedback
• Newsletter preferences

Providing certain information may be necessary to create an account, complete a purchase, or receive customer support.

3.2 Order Information

When you place an order, we may collect information such as:

• Ordered products
• Quantity
• Size or variant selections
• Order value
• Order history
• Shipping method
• Delivery status
• Transaction reference numbers

For security reasons, UNBELABEL does not store your complete debit card, credit card, UPI PIN, net banking credentials, or other sensitive payment authentication data.

3.3 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Language preferences
• Date and time of visits
• Pages viewed
• Time spent on pages
• Clickstream information
• Referring websites
• Error logs
• Cookie identifiers

This information helps us improve website performance, security, and user experience.

4. Cookies and Similar Technologies

UNBELABEL uses cookies and similar technologies to:

• Keep you signed in.
• Remember your preferences.
• Enable shopping cart functionality.
• Improve website performance.
• Measure website traffic.
• Understand customer behaviour.
• Personalize your shopping experience.
• Detect fraudulent activity.

You may manage cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of some parts of the website.

5. How We Use Your Information

We use your information for legitimate business purposes, including to:

• Create and manage customer accounts.
• Process orders and payments.
• Arrange product fulfillment.
• Coordinate shipping and delivery.
• Verify transactions.
• Prevent fraud and misuse.
• Respond to customer inquiries.
• Improve our products and services.
• Analyze website performance.
• Recommend products based on browsing or purchase history.
• Send transactional emails, such as order confirmations and shipping updates.
• Send marketing communications where permitted by law or with your consent.
• Comply with applicable legal obligations.

6. Sharing of Information

We do not sell your personal information.

We may share information only where necessary with:

• Approved brand partners responsible for fulfilling your order.
• Shipping and logistics providers.
• Payment gateway providers.
• Website hosting and technology service providers.
• Analytics providers.
• Customer support providers.
• Legal or regulatory authorities where required by law.
• Professional advisers, auditors, or consultants under appropriate confidentiality obligations.

We require third parties handling personal information on our behalf to use appropriate safeguards.

7. Payment Processing

Payments made through UNBELABEL are processed using trusted third-party payment providers.

Payment details are securely handled by the payment provider using industry-standard security measures.

UNBELABEL does not receive or store complete payment card numbers, CVV numbers, UPI PINs, or banking passwords.

8. Account Security

You are responsible for maintaining the confidentiality of your account credentials.

Please notify us immediately if you suspect unauthorized access to your account.

We may suspend or restrict access to accounts where fraudulent, abusive, or unauthorized activity is suspected.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide our services.
• Complete transactions.
• Fulfill legal, accounting, and tax obligations.
• Resolve disputes.
• Enforce our agreements.
• Maintain business records where required.

When information is no longer required, we take reasonable steps to securely delete or anonymize it.

10. Marketing Communications

If you choose to subscribe, we may send newsletters, promotional offers, product launches, curated recommendations, and other marketing communications.

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us.

11. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Access your personal information.
• Request correction of inaccurate information.
• Request deletion of eligible personal information.
• Withdraw consent where processing is based on consent.
• Request details regarding how your information is processed.
• Opt out of certain marketing communications.

Requests may be subject to legal or operational limitations.

12. Children's Privacy

UNBELABEL is not directed to children under the age required by applicable law.

We do not knowingly collect personal information from children. If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

13. Third-Party Links

Our website may contain links to third-party websites, applications, or services.

These services operate independently of UNBELABEL and have their own privacy practices. We encourage you to review their privacy policies before sharing personal information.

UNBELABEL is not responsible for the privacy practices or content of third-party services.

14. International Transfers

If you access our services from outside India, your personal information may be processed in jurisdictions where our service providers operate.

Where applicable, we take reasonable measures to protect personal information during such transfers.

15. Security Measures

We implement reasonable technical, administrative, and organizational safeguards designed to protect
personal information against unauthorized access, disclosure, alteration, or destruction.

These measures may include:

• Secure Socket Layer (SSL) encryption
• Access controls
• Authentication procedures
• Secure hosting infrastructure
• Regular security monitoring

While we strive to protect your information, no internet-based system can guarantee absolute security.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal requirements.

When material changes are made, we will update the "Last Updated" date at the top of this page. Continued use of our services after the revised Privacy Policy becomes effective constitutes acceptance of the updated policy.

17. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact us:

UNBELABEL

Email: support@unbelabel.com

Website: https://www.unbelabel.com

We will make reasonable efforts to respond to privacy-related inquiries in accordance with applicable law.

Thank you for choosing UNBELABEL. We are committed to respecting your privacy and maintaining your trust while providing a secure and enjoyable shopping experience.